BOXED BITCH | SENIOR THESIS
Art Direction | Branding | Design
PCA&D requires a senior thesis to be completed during the final year of college education. Thesis is a large, independent branding (design major) project that students take on during their senior year of college to fulfill their graduation requirement. It is the culminating work of their skills from the last four years of design school.
Inspired by my own experience as a woman, my thesis focuses on feminism. I work to challenge the idea that society has programmed strong women to see dominant traits as problematic, angry, and aggressive. My thesis, “Boxed Bitch: An Angry Women’s Gym” uses these themes in a satirical way to create an inclusive boxing gym for women, where they are free to express their anger in the most aggressive and socially problematic way possible.
Every year PCA&D hosts the Senior Show & Celebration (as you may have seen, I was chosen to brand the show itself which you can read about and view here) At the show, the graduating seniors build a real life exhibition space to present their thesis projects where the public can than view their work and purchase merchandise that they create and sell. Below are some images from the actual 2023 Senior Show where my work was showcased.