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Branding & Art Direction


Senior Show and Celebration is a Pennsylvania College of Art & Design tradition that allows the Senior illustration and graphic design majors to come up with a concept and brand design for the thesis showcase in April. My design concept was based around the idea of leaving behind a legacy in the visual design of shoeprints. Senior "Shoe" and celebration. 

For the deliverables I designed tickets, a postcard, an A-frame board, web banners, stickers, motion and social media graphics, and custom PCA&D Vans. My concept Senior Shoe & Celebration was chosen along with six others to move to the finals where we presented to an outside panel of designers in the industry. My design was chosen as the winner and used to brand the 2023 Pennsylvania College of Art & Design Senior Show & Celebration

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